Current Canon USA rebates on RF lenses

We had some crazy rebates here in Canada during December and January. Almost all the RF lenses had between $100-400 off.
They had the RF 100mm Macro $400 off, the RF 70-200 F4 was $400 off, the RF 15-35 was also $400 off and they had the RF 50 1.2 $200 off if I remember correctly.
I don’t know if it’s just me but it’s kind of weird seeing all these discounted prices, it almost gives the impression they are not selling as much as they predicted and they are trying to push their numbers. Or they just trying to make incentives to push DSLR users to switch to mirrorless.
Still weird seeing these discounts especially if they were popular lenses and selling like hot cakes (they were out of stock for a long time).

Makes you wonder what is happening behind the scenes for these discissions to push out these rebates.

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